Streamlined Ad Design System

Utilizing the power of Figma's components along with a fully revamped, modular style, I overhauled the native ad design and production workflow from the ground up, leading to an exponential increase in output capability and eliminating the need for outside vendors to handle production.​

Graphic assets created: 48

0

units/day

Under the old production system, ads were created one by one from large, difficult to edit templates. By modernizing our approach and updating out workflow to use Figma, a robust and flexible modular templating system, and incorporating design system thinking, efficiency was exponentially increased, leading to a vast increase in ad revenue generated. 

By reducing the amount of time spent per unit, designers were able to devote more time to customize campaigns while maintaining consistency and reducing errors. 

increase in efficiency
0 %

Examples

tvs_0000_Layer-5
tvs_0001_Layer-4
screens_0003_Layer-6
screens_0000_Layer-6-copy-3
screens_0001_Layer-6-copy-2
screens_0002_Layer-6-copy
tvs_0002_Layer-3
tvs_0003_Layer-2

Figma Screenshots

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